WOW Coconut Cocktail
the problem: Healthy, virgin hair strands are surrounded by a continuous lipid membrane (made up of a unique molecule, 18-MEA) that locks in moisture and keeps the cuticle smooth and tight, giving hair “slip” suppleness and super shine. When color chemicals destroy this layer, hair loses moisture, becomes dry and straw-like.
the solution: Coconut Cocktail bonds a proprietary complex to hair’s surface (made up of 18-MEA and coconut oil) to mimic and replace the lost lipid layer. Hair is instantly glossy, silky…has renewed mobility and bounce plus humidity resistance.